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LivingOffside

Swiss Fussball: FC Winterthur v FC Zurich

On a Swiss summer’s afternoon, 8,400 fans packed into the Stadion Schutzenwiese in Winterthur. Here the home town fans welcomed their noisy neighbours FC Zurich. Winterthur and Zurich are separated by approximately 20 kilometres and a well-run train service. The two teams have also been a league apart for many years until Winterthur’s promotion to […]

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Sunday Brilliant Sunday!
Finally! Finally! Finally! The World Cup Finals!

Right city, right game, but for these Scots from Dundee (United!) not the right team Despite the day being overcast, the fans of Wales and the Ukraine brought colour to the streets of Cardiff The streets were also filled with reminders of how football has its place in the fabric of Welsh society Fans start

Sunday Brilliant Sunday!
Finally! Finally! Finally! The World Cup Finals!
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Trying a Local Beer in Paris: A Tale of Sports Marketing

Researching local advertising can produce some interesting results. For example in 2005, the Cardiff beer company S.A Brain & Co were told that despite their sponsorship of the Welsh rugby team, the “Brains” logo could not appear on the players’ shirts at the Stade de France for the 6 Nations rugby international between France and

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100% Cymru: Football photos from Prague, Helsinki and Tallinn

I’ve entitled this article “100% Cymru” (100% Wales) in recognition of the countless Welsh fans I’ve met who have such varied backgrounds un yet are totally committed to Wales. There are: Those born in Wales Those born outside of Wales Those who live in Wales Those who live outside of Wales Those who speak Welsh

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